International skin care major Beiersdorf wants to reinvent its flagship Nivea brand over the next financial year, carving out a more global, digital and sustainable offering, its CEO says.
After achieving its climate neutrality goal, CosmeticsDesign-USA caught up with Prose’s VP of Social Impact to hear how it is using data to push ahead with its waste reduction targets to contribute positively to sustainability in the hair care industry.
![Beiersdorf has global expansion plans for Nivea via active ingredient and sustainable packaging innovation [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-europe.com/article/2022/03/08/beiersdorf-reinventing-nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-ceo/13303636-1-eng-GB/Beiersdorf-reinventing-Nivea-into-global-skin-care-brand-in-2022-via-active-ingredient-sustainable-innovation-says-CEO.jpg)
